Advertising Terms & Conditions

1Introduction & Scope

This policy governs advertisements ("Ads") that registered SnS Sellers create to promote their own Products, Hampers, or Mini Store on the HmperCo Platform, including where they appear (for example, the Mini Store's sponsored carousel or the Discover feed) and how a Paid Placement is booked and billed.

2Legal Framework

• Consumer Protection Act 68 of 2008 ("CPA") — sections 29 and 41 require advertising to be truthful, accurate, and not misleading; this applies in full to every Ad regardless of whether it is free or paid.
• Electronic Communications and Transactions Act 25 of 2002 ("ECTA") — governs electronic advertising communications and the booking process for a Paid Placement.
• Advertising Regulatory Board ("ARB") Code of Advertising Practice — informs HmperCo's content-review standard under clause 11.
• Protection of Personal Information Act 4 of 2013 ("POPIA") — governs any customer data generated through Ad performance tracking, as described in clause 15.

3Two Kinds of Advertising on HmperCo

3.1 Free self-promotion. You may share your own Mini Store, Product, or Hamper link through your own channels at no charge — this is covered by clause 9.6 of the Split & Sell Terms & Conditions, not this policy.

3.2 Platform advertising (this policy). You may also create an Ad for display within HmperCo's own advertising placements (for example, the sponsored carousel on Mini Stores or the Discover feed). Platform advertising always requires HmperCo's review under clause 4, and specific placements may require a Paid Placement booking under clauses 5 to 9.

4Admin Review — Required for Both Kinds

4.1 Every Ad you submit for a Platform placement starts in a pending state and is reviewed by HmperCo before it becomes publicly visible. HmperCo may approve, reject, or request changes to an Ad, assessed against clause 11.

4.2 Where an Ad is rejected, HmperCo will tell you the reason where reasonably possible, so you can correct and resubmit it.

4.3 Approval is a content and placement-suitability check — it is not a guarantee that the Ad will generate sales, impressions, or any particular result.

5Paid Placements — Booking a Slot

5.1 Some Platform placements (for example, a featured slot in the Discover feed) are offered as a Paid Placement, available only where HmperCo has published a price for that placement. Where no price has been published, that placement cannot currently be booked.

5.2 To book a Paid Placement, you select the placement and the number of weeks you want it to run (subject to HmperCo's maximum booking length, shown at the time of booking) and submit a booking request.

5.3 Submitting a booking request is not a purchase and does not reserve the slot. It is a request for HmperCo to confirm availability and send you payment details.

6Paid Placements — Price, Locked at Booking

6.1 Paid Placements are charged a flat fee per week for the placement you select, not a fee based on views, clicks, or sales.

6.2 HmperCo's rate card for Paid Placements may change over time, but your booking locks in the price that applied when you submitted your request — a later rate change does not affect a booking you have already made.

7Paid Placements — Payment & Confirmation

7.1 No payment is taken at the time you submit a booking request. HmperCo confirms the booking and sends you payment details separately.

7.2 Your Ad is only served in the Paid Placement once your payment has been verified and your booked date window has begun. A booking that is confirmed but not yet paid does not go live.

7.3 Payment for a Paid Placement follows the Payments Policy and is made via HmperCo's accredited payment service providers.

8Billing Is Flat-Fee, Not Impressions or Clicks

Impressions and clicks recorded for your Ad are counted for your own information only and are never used to calculate what you owe. HmperCo does not currently offer impression-based (CPM) or click-based (CPC) pricing; all Paid Placements are billed as a flat weekly fee.

9Cancellations & Refunds for Paid Placements

9.1 You may cancel a booking request before payment is verified at no cost, since no payment has been taken.

9.2 Once payment is verified and your placement has gone live, HmperCo's ad revenue for that booking is calculated as the verified fee collected, less any verified refund. A refund may be due where HmperCo fails to serve your Ad for all or part of the booked window through HmperCo's own fault, or where HmperCo removes your Ad under clause 12 for a reason not attributable to you.

9.3 Where an Ad is removed under clause 12 because it breached clause 11 or applicable law, no refund is due for the remaining booked period.

10Free Self-Promotion

Content standards under clause 11 and the admin review process under clause 4 apply to free self-promoted Ads in the same way as Paid Placements, even though no fee is charged.

11Advertising Content Standards

Your Ad must: accurately describe the Product, Hamper, or store it promotes; not make an unsupported health, safety, performance, or other material claim; not infringe a third party's intellectual property, consistent with the Intellectual Property, Logo & Brand Policy; and comply with the Promotions, Events, Competitions & Marketing Policy and, where the Ad promotes a BrandLab product, the BrandLab Terms & Conditions.

12Suspension & Removal of a Live Advertisement

HmperCo may suspend or remove a live Ad at any time where it reasonably believes the Ad breaches clause 11, applicable law, or where the underlying Product or Hamper is removed, suspended, or found non-compliant. Where reasonably possible, HmperCo will tell you why.

13Advertising Profit & Attribution Reporting

13.1 Where a sale is reasonably associated with your Ad during its campaign period, HmperCo may reflect it in your dashboard as "Advertising Profit" or similar, for your own reporting.

13.2 This attribution shows sales associated with or observed during the campaign period — it is not proof that the Ad caused the sale, and HmperCo does not guarantee its accuracy. It is a reporting convenience, not a separate payment HmperCo owes you beyond the ordinary profit on the underlying sale itself, which follows the Split & Sell Terms & Conditions.

14Relationship to Other Fees & Policies

A Paid Placement fee is separate from, and in addition to, your SnS subscription fee and the Marketplace/Fulfilment fees described in clause 6 of the Split & Sell Terms & Conditions, which still apply in full to any sale that results from an Ad. Advertising a BrandLab product does not change your obligations under the BrandLab Terms & Conditions.

15Data Protection & POPIA

Impression and click data is recorded for performance reporting and is not linked to an identifiable customer beyond what is necessary for this purpose. HmperCo processes any personal information involved in Ad performance tracking in accordance with the Privacy Policy.

16Complaints & Disputes

Contact splitandsell@hmperco.co.za for queries about a booking, a rejected Ad, or a billing concern; unresolved matters are escalated under the Complaints, Escalation & Dispute Resolution Policy.

17Changes to These Terms

HmperCo may update this policy, including the rate card referred to in clause 6, from time to time; a change to the rate card does not affect a booking already confirmed at a locked-in price.

18Contact Details